2 Clio Award nominations for Paddington the Musical launch campaign

The launch campaign for Paddington the Musical has been shortlisted for two Clio Awards: Live Entertainment Social Media Campaign & Live Entertainment Integrated Campaign.

As Marketing Director on the campaign for Sonia Friedman Productions, Eliza Lumley Productions & STUDIOCANAL, I led on the strategy, creative brief, appointment, and media planning for launch, which was pulled together in an extraordinarily tight timeframe in the spring of 2025.

Muse Creative Communications delivered the beautiful key art, which AKA UK and DMS UK rolled out with stunning animation and a playful teaser launch campaign.

Congratulations to everyone who worked so hard to bring Paddington the Musical to market this year. Paddington begins previews at the Savoy Theatre this week - book now at paddingtonthemusical.com.